Nice visual for this billboard ad for Pepsi. Made in France in a really French way “Sexy drink” claims the copy, and it shows a woman opening a Pepsi light can, letting the sparkles come out as if it is some sort of refreshing spray or a perfume bottle. Nice approaching.
Client: PepsiCo / Pepsi light
Agency: CLM BBDO, Boulogne Billancourt
Creative Director: Jean-Francois Sacco / Gilles Fichteberg
Copywriter: Fabien Moreira
Art Director: Paola Nauges
Photographer: Jean-Noel Leblanc-Bontemps
But has sex got anything to do with it??
Ad n Diction 